Field notes from the front of house
Playbooks, product notes and hard-won operational lessons from the teams running ticketing, access and payments at events that can't fail.
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6 min read
What your ticketing data is telling you before doors open
Scan curves, pace of sale and channel mix are all readable days ahead of show day. Here is how our team reads them and what we do with the answers.
Coming soonPick a thread, we'll filter the library
Everything we've learned, written down
Filter by what you're working on, or search the lot. New pieces land as our crews come off the road.
OperationsComing soonDesigning an access control plan that survives peak arrival
Everyone shows up in the same twenty minutes. A lane plan, a device plan and an offline plan are the difference between a queue and a story.
GuidesComing soonFive questions to ask before you switch ticketing platforms
Migration season is quieter than show season, and that is exactly why it goes wrong. Use these five questions in your next vendor call.
ProductComing soonCashless at scale: what actually changes on site
Taps are the easy part. Staffing, top-up placement and reconciliation are where cashless is won or lost across a multi day build.
ProductComing soonBuilding a festival app your fans will actually open
A schedule and a map get an install. Timely notifications, wallet passes and on site utility are what get a second session.
OperationsComing soonThe load-in checklist we run at every venue
Network first, power second, devices third. The order matters more than the gear, and this is the sequence our crews run every time.
InsightsComing soonWhy your event needs one source of truth
Three spreadsheets and a group chat is a reporting system until the moment it is not. Consolidating data changes how fast you can react.
MarketingComing soonFrom first show to season pass: growing repeat attendance
The second visit is the hardest one to earn. A look at the lifecycle moments that turn a one time buyer into a member.
CompanyComing soonInside the Pixl scale engine
How we take an event from first conversation to sold out and back again, and the four steps we repeat for every partner we work with.
Toolkits our teams run on show day
The working documents behind the articles. Coming soon, alongside the full library.
Coming soonThe doors-open readiness check
Every device, lane and fallback path we confirm in the ninety minutes before the first scan.
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Coming soonOnsale day runbook
Load testing, queue settings, comms templates and the escalation ladder for the first ten minutes of sale.
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Coming soonPost-event reporting pack
The numbers worth pulling once the site is clear, and how to turn them into next year's plan.
Coming soonFull articles are unlocking soon
We're putting the finishing touches on our email list, and the field notes and playbooks open up with it. Until then, tell us what you're building and we'll share what's relevant.